☞ LGE (LG Electronics)’s recent outstanding performance (not only in Korea/but also overseas)
☞ How can LGE show that performance?
2. Method for Conducting Case
☞ Mckinsey’s 7-s model
Process slimming down main office → broke blue ocean team up
Close related revenue system btw tele-companies & mobile companies.
Failed to accomplish sufficient long plan.
According to our survey, several managers said… ‘short term of officers → focus on short outcomes’
Promote investment of R&D and Enlarge the number of people to R&D.
Independently develop their mobile product
must develop their product with relation to their global strategy
google’s OS → developing their own OS.
Necessary to extend their term of officers.
Company promote their long plan.
Inequality between genders in reward system
LGE pursue gender equality as their shared values
Actual circumstances
Years of service : 5.02 years for women, 9.56 years for men
Gender ratio : Employee - about 16%, Directors - 1.6%
No chief directors
Fundamental cause
Inadequate supporting system for women
The idea and experience of hands-on workers is more important than managing the separate strategy team.
Too frequent reorganization of structure which makes employees confused.
No, we’re making a good fight
Company should allow employees to use cell phone of other companies... so we can do the benchmarking and can innovate

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