분야
pptxII. environmental analysis
III. competitors
IV. strategy
V. Q & A
Started At July, 2007
Low fare airline
Two Flight Routes
(Busan-Kimpo, Busan-Jeju)
215 Employees
-27 pilots
-3 planes
Low-fare Airlines
The airlines that are founded on the principle of offering low prices
The concept originated in the United States before spreading to Europe in the early 1990s and subsequently to much of the rest of the world.
They have eliminated some or all of the traditional airline frills, such as assigned seats, meals, and airport clubs.
Product
-Flights service between domestic points (ex. 3050 Shuttle Service)
-Tourist merchandise connected to airline and local tourism facilities (ex. Bus Package, Travelling Package, Accommodations)
- In-flight services (ex. Drinks, free gift)
Price
-Low-fare strategy
-Cost reduction (ex. discounting offers for internet ticketing)
-Application of elastic fare; different prices depend on the time
Place
-Online reservation
-Ticketing on the spot
Promotion
-Cooperative flight services with Asiana airline
-Differentiate from other competitor airlines; build a image that the company contributes to the regional growth
-By running ‘Business preferential treatment program’, many discount opportunities are offered for the business people.