Chapter 1 – Introduction
Background ---------------------------------------------- 1
Review of Related Literature ---------------------------- 3
Synthesis ---------------------------------------------- 22
Conceptual Framework ----------------------------------- 22
Statement of the Problem ------------------------------- 23
Definition of terms ------------------------------------ 24
Significance of the Study ------------------------------ 24
Scope and Delimitation --------------------------------- 25
Chapter 2 – Method
Research Design ---------------------------------------- 27
Sample and Sampling Design ----------------------------- 27
Instruments -------------------------------------------- 28
Data Gathering Procedure ------------------------------- 28
Method of Data Analysis -------------------------------- 29
Methodological Limitations ----------------------------- 30
Chapter 3 – Results
Perceived idea of fast food ---------------------------- 31
Idea of a meal ----------------------------------------- 31
Kinds of food they eat for the day --------------------- 33
First encounter with fast food ------------------------- 34
Perceived influences of eating habits ------------------ 36
Chapter 4 – Discussion
Mc Donald’s eaters ------------------------------------- 37
Mc Donald’s non-eaters --------------------------------- 39
Implication of the study ------------------------------- 42
Chapter 5 – Summary, Conclusion and Recommendation
Summary ------------------------------------------------ 43
Conclusion --------------------------------------------- 44
Recommendation ----------------------------------------- 45
References --------------------------------------------- 46
Appendices ------------------------------------------------

분야