1.Introduction
2.Prada Epicenter in New York
(SOHO)
3.Prada Epicenter in Los Angeles
(Beverly Hills)
4.Prada Epicenter in Tokyo
(Aoyama)
※ Prada Transformer
5.Conclusion
6.Reference
It stands in a specific relation to the New York store through its horizontality and the need two connect two floors.
And it designed by Rem Koolhaas(OMA) and Ole Scheeren.
It opened in July 16,2004.
It has the current collections. For example, sport, hand bags, shoes, accessories and beauty.
In New York epicenter's keyword is 'WAVE'. In LA a wooden plane folds up and creates a symmetrical 'HILL' that supports a floating aluminum box on the second floor.
It has high -tech system.
For example,
Plasma Screen,
magic mirror,
ubiquitous screen,
interactive system.
We can experience variously.
And under the floor, we can see the Mannequins. It is very unique experience.
It reflects Philosophy about ‘must be change’ and high technology harmoniously.
It has a series of discrete episodes witnessed by the sharp changes in surface and color the distinguished.
In contrast the New York’s stage culture’, It has a ‘screen culture’.
http://en.wikipedia.org/wiki/Prada
Prada Epicenter NY, LA
http://www.oma.eu/
Prada Epicenter Tokyo
http://www.galinsky.com
Prada transforemer
http://www.designboom.com/
http://www.yatzer.com/

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