Overview
Evaluation of Current Int’l Buss Strategies
Production
Marketing
Service
Suggestions
Rapid growth of smart phone
market
Recent success of iPad
Threat
Severe competition
in smart phone market
Dependence on limited number
of suppliers
Opportunity for Apple’s Mobile Products
Threat to smart phone
Threat to Mac
So, focus on Mobile Products of Apple in the discussion
FOXCONN takes 1st EMS(Electronic Manufacturing Service) firm among the world. This firm produces not only Apple’s products, but also Nokia, HP, Dell, Samsung, LG and etc.

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