Social Conscious Consumer
2.Eco-friendly Consumption
3.Humanistic Consumption
4.The Future of
Social Conscious Consumption
- outside : soaring oil price, environmental problem like greenhouse effect, legal regulation
- inside : ethical consumer who start to realize environmental problem
Residential environment influence your health a lot
ex) atopic disease
Trend of building : Energy saving and pollution reduction
→ it satisfies the wants related with healthy life as it consider not only functionality and stability, but also environmentality and consumer’s emotion

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