2. History
3. Industrial Environment
4. Entrance strategy & Achievement
5. SWOT – Competitor
6. STP
7. Marketing Mix – 4P
8. Conclusion
Starting Employers: 47
Starting Capital: 50 million won
Headquarter: 청담동
JYP USA: New York
JYP CHINA: Beijing
JYP Academy
Aims to become Asia’s best entertainer training school.
Target getting approval as highschool education
Joint Venturing with ‘Keyeast’ to establish ‘Holym’
Producing profit through utilizing each corporation’s merits together.
www.jype.com
U.S. Census Bureau
www.census.gov
The Recording Industry Association of America (RIAA)
www.riaa.com
Wikipedia
www.wikipedia.org
MBC 황금어장_무릎팍 도사 (박진영 편)
www.imbc.com
YouTube
www.youtube.com

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