2. What is Bulgogi & Bulgogi Brothers
3. Local Country Analysis
4. Emerging Country Analysis
5. Strategy for entering UAE’s food industry
6. Strategy Implementation
7. Marketing strategy - Promotion
8. Conclusion
UAE (United Arab Emirates) - Dubai
Demographic of Dubai
In 2009 - 1,771,000
Asian - 85% of population
Indian (51%), Pakistani (16%), Bangladeshi (9%), Filipino (3%) and ETC.
Language of Dubai
Official language - Arabic
Popular language - English
Others - Urdu, Persian, Hindi, and Chinese by foreign residents.
Religion
Official state religion - Islam
Almost local residences - Islam
Majority of 51% of Indian - Islam

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