2.Global POSCO WAY
3.Industry Analysis
4.Performance
5.SWOT Analysis -Strength
6.Core Competency : Technology
7.Core Competency : Cost Leadership
8.Product Mix
9.A Core Product : Galvanized Steel
10.International Branches
11.Diversification
12.Failed Diversification Strategies
13.Why India?
14.Why India? – where to acquire
15.Why India? – where to sell
16.Why India? – where to make
17.Revisit : Galvanized Steel
18.To Gain and Sustain CA in IB for POSCO
High Entry Barrier
high initial investment costs for facilities and technology make disadvantages to the new entrants
Strong competitors in the market
High Exit Barrier
- Production facilities have the structure that is difficult to switch to other industries
Product differentiation
Currently, the steel supply is more than demand
fierce competition with price & technology
Low Value-added products
are not differentiated No means other than price
competition
The transition is need to high value-added products
In the iron ore market which the main raw material for
steel industry, 3 largest
companies (BHP Billiton, Rio tinto, vale) accounted for
70% of the supply, but Top5
Steel companies’ market
share is only about 20%
So, provider's bargaining power is powerful

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