분야
pptxthe Characteristics and Forecast of mobile OS market
‘Samsung’ – Past, Present, and Future
▷ Two-sided market?
the market in which one or multiple platforms enable two user groups to interact
▷ Network effect?
the number of users on both sides of the platform is dependent upon that of each other’s
▶ Network effect
- Mobile phone makers choose mobile OSs preferred by customers
and customers tend to choose mobile OSs popular in the market
▶ Multi-homing structure with multiple platforms
- Apple's iOS, Google's Android, and others
- Such operating systems can be installed on many different phone
models
- each device provides multiple OS software updates over its lifetime