분야
pptxStarwood vs Marriott
History
Strategy
Why We Choose Them!!
Ⅱ. Financial Analysis
Marriott
Comparative Analysis
Common-size Analysis
Starwood
Comparative Analysis
Common-size Analysis
Ⅲ. Ratio Analysis & Recommendation
Customer
Give exclusive freebies and souvenir items
Employee
Invest more on manpower services to equally serve
Giving of manager/employee incentive
Promotion
Online marketing and sales capabilities to expand.
Others
Optimized through the use of real estate
Why We Choose Them!!
Two of Largest Hotels.
Different History
Different Strategies.