분야
ppta. Summary of Proposal
b. Summary of analysis1 & Summary of analysis2
(Evaluation criteria)
a. Strategic requirements
b. Operational requirements
c. Operational performance
d. Firm performance
(Request for provider information)
a. Statement of experience of provider
Strength
- SPA Global Brand
- Vertical integration of design and production
- Rapid response system
- Rapid product turnover (two weeks).
- Take advantage of the store
- Ensure premium image
WeaknessRelatively high price policy (Innovative)
- Inability to reproduce customer complaints
- Low awareness
- Our focus system
Opportunity- Shared global trend
- Fast Fashion market is booming
- Fashion-conscious consumers Korea
Threat
SPA brands are competing fiercely
- Design limitations
- NO advertising strategy