분야
pptx2.사례 양면 성향 분석
3.세부 분석 및 분류
4.결 론
20s male killed by teenagers around Shinchon station
Harmful effect of minor culture
Became public opinion issue
Shinchon murder case
-> The conflict within online community could easily effect on reality.
-> Fantasy culture do not has only negative influence
but when distorted action come to reality it could be problem
The characteristic of ghost community
‘Occult culture’
is the main theme of the community
Unsociable(closed) community
Independence Self-construal
Identity : Want express and argue self-opinion in group,
don’t give up self-opinion in opinion crash
Uniqueness : Act like unique people, want group’s evaluate “this man is unique”
Independency : Don’t want rely on group or other people. Want act Independent
Interdependence Self-construal
Group-balance : have responsibility to group, but don’t want sacrifice
Group-devotion : over responsibility to group, can sacrifice profit for group
Unrealistic contents _ Death +Revival
→Users feel free to imagine in community
Unsuspecting other users whether true or not
→Users do not change their opinions by majority
→Users feel free to raise their voice in community
Put emphasis on keeping Identity
→Unconditional group bond
→Have strong feelings against
losing identity
Exclusiveness
→ Publicly criticized
→ Come into conflict with others
Occult culture
→ Unique theme
→ Closed community
→ Costume play, online chatting, posting on web page
→ Active interaction with group members
Sharing
→Most effective way of showing uniqueness
→ Gaining popularity and reputation
→Users try to act like a unique person
→Users want to be praised their unique character