[마케팅분석] 리츠칼튼호텔 서비스전략

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레포트 > 경제경영계열
2005.03.23
17페이지 / ppt
1,400원
42원 (구매자료 3% 적립)

다운로드 네이버 로그인

Starwood & Marriott 재무 분석(영문)

[글로벌비즈니스] W호텔 국제경영(영문)

[인적자원관리] 페댁스의 HR 시스템 분석(영문)

[국제경영] 메리어트 국제비즈니스 정책(영문)

[국제비즈니스] Four Seasons 호텔의 경영 사례 분석(영문)

[생산운영관리] Ibis Ambassador호텔과 RiTz Carlton호텔의 운영사례 분석

[호텔회계] Hyatt 하얏트 VS. Marriott 메리어트(영문)

[인적자원관리] 페댁스의 HR 시스템 분석(영문)

[생산운영] Quality Function Development(QFD) 영문

소개글

[마케팅분석] 리츠칼튼호텔 서비스전략에 대한 자료입니다.

1. The motive of customer product – Hotel Market .
2. Identifying all the players in Hotel Market.
3. Steps in our STP process.
4. Analyze the different needs according to the segment.
5. Market analysis in terms of segmenting area
- watching for Ritz Carlton Hotel’s STP (service strategy)
6. Conclusion

본문내용

The motive of customer product
- Why do we have to select the hotel market ?

We keep an eye on the successful case of Ritz’s No.1 service rank of the Hotel Business.
‘Service’ is very important product in this area and biz.
We analyze the market in terms of hypothetic
situation that Ritz’s positioning to the Korean Hotel market !

2. Let’s identify all the major players in Hotel market .

Top Class : Cho-Sun, Shilla, Hayatt, Hilton, Ambassador
High Class : Holiday-In, Olympic-Parktel, etc.
Low Class : General Sightseeing Hotel,
Business Hotel (low price)
Except for that, there’re some other hotel for the purpose of leisure, event at this time.
Leisure hotel : a kind of sighting hotel, but it’s different
from traditional model. It’s used by some young people who
want to enjoy their own holiday or weekend.
2) Hotel holding a event : concert, food festival, special show

#the #of #in #for #hotel #and #to #service #Ritz #Segment