분야
pptx2.MARKET ANALYSIS
UNIQLO
H&M
ZARA
8IGHT SECONDS
3.CONSUMER ANALYSIS
RECALL
RECOGNITION
FOCUS GROUP INTERVIEW
4.PROBLEM SITUATION
5.CONCEPT
NEW BRAND LAUNCHING
MARKETING STRATEGY
ADVERTISING
SPA is acronym for Speciality Retailer of Private Label Apparel,
It means not only manufacturer also selling apparel companies.
↓
Fashion Brands that Directly Producing, Distributing, Retailing
Operate factory shops so that can offer goods in cheap price
Accurately apprehend customer's needs and reflect them into the goods