분야
ppt2. 시장환경분석
3. 경쟁사분석
4. SWOT분석
5. STP전략
6. 4P전략
7. 마케팅전략
8. 향후 전략
1983 : First Hooters restaurant opens.
1984 : Franchise rights are sold to Atlanta investors, who form Hooters
of America, Inc.
1991 : Equal Employment Opportunity Commission launches investigation
of chain.
1996 : Chain generates more than $300 million in revenues.
2001 : Hooters of America buys trademark from Hooters Inc.
2003 : Hooters Air is launched.
2006 : Hooters Air ceased all operations
2007 : Hooters opened its first location in South Korea.
Hooters plans to open in Israel in the summer.