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[생산관리] IKEA 이케아 사례

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    [생산관리] IKEA 이케아 사례에 대한 자료입니다.
    목차
    1. about IKEA
    2. Corporate Strategy
    a. Environment scanning
    b. Core competencies
    c. Core processes
    Supplier relationship process
    New service/product development process
    Order fulfillment process
    Customer relationship process
    d. Global strategies
    3. Market Analysis
    a. Market segmentation
    b. Needs assessment
    4. Competitive Priorities
    a. Cost
    Low-cost operations
    b. Quality
    Consistent quality
    c. Time
    Delivery speed
    Development speed
    d. Flexibility
    Variety
    Volume flexibility
    5. Conclusion
    본문내용
    Manufacturing IKEA Style
    In recent history many companies tried to streamline their operations by closing plants and outsourcing production. IKEA has thrived because it took a different approach. As the company's territory expanded worldwide, their network of suppliers and manufacturers grew with it, with IKEA sourcing local materials whenever possible.
    There are currently 1,220 suppliers in 55 countries around the world. Significant concentrations of those suppliers are located in Eastern Europe. Following the political and economic upheaval resulting from the fall of the Berlin Wall, IKEA made the strategic decision to form the industrial subsidiary Swedwood as a means of safeguarding itself against the loss of vital suppliers.
    Since its establishment in 1991, Swedwood has opened one to three new facilities each year. There are currently 45 production units in 12 countries. Swedwood has evolved to become an IKEA supplier with advanced production facilities of its own, and along the way it has afforded IKEA a means of further streamlining their integrated design, production and distribution system.
    Each Swedwood factory is process oriented, using modern techniques to concentrate on one production process, one base raw material and a limited product range. This type of manufacturing optimizes efficiency and production volume. The Danville facility that opened in 2008 specializes in the manufacture of IKEA's LACK, EXPEDIT and BESTA lightweight panel furniture and storage systems. All panels processing and finishing is done in house, including the construction of the product lines' signature honeycomb panel.
    Supply chain and facilities
    The supply chain of IKEA
    Centers of research and development
    IKEA of Sweden (IoS): IKEA of Sweden is responsible for developing the IKEA range and making it available to stores and customers all over the world.
    TSO: The Trading Service Office is responsible for the sourcing of IKEA products with good function and quality, at the lowest possible cost (landed is store). TSO is operating under service agreements with IKEA Trading Agents.
    Suppliers of raw materials
    Sub-supplier
    Components: Component suppliers are specialists in producing components that later become part of the final product (lamp holders, inserts for drawers, etc.)
    Material: The raw material supplier buys the raw material from natural resources, or another supplier who, to a certain degree, has processed the raw material.
    Manufacture
    Supplier: Suppliers produce the products we sell, from raw materials and components that they buy from their sub-suppliers. The suppliers are NOT owned by IKEA, with the exception of the Swedwood factories.
    Distribution
    Distribution Centre (DC): Receives and stores goods from the suppliers before sending them onwards within IKEA, mostly to the stores.
    Transit point: Receives goods from the suppliers, re-loads them and sends them onward, without storage.
    Transportation
    Transport organization: The main task of the transport organization is to secure the transport network: routes, prices and performance of carriers from supplier to customer.
    Stores
    Store: The store is the frontline of our operations. This is where the Customers meet the IKEA range.
    Customers
    The customer: Throughout the whole chain, from range and product development, through suppliers and distribution to sales and finally to the customer- the overall
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