분야
pptI-1 시장점유율
I-2 설문조사
I-3 설문조사 분석
II. 본론
II-1 브랜드 전략
II-2 입 소문 마케팅
II-3 그린 마케팅
III. 결론
- 모든 것은 하겐다즈 한 스푼에서 시작되었다.
- 한번도 느껴본 적 없는 순간.
Community Marketing : Forming or supporting niche communities that are likely to share interests about the brand (such as user groups, fan clubs, and discussion forums); providing tools, content, and information to support those communities.
Brand Blogging : Creating blogs and participating in the blogosphere, in the spirit of open, transparent communications; sharing information of value that the blog community may talk about.