분야
hwp❑ Introduction
1. What is emotion?
2. what is so-called emotional marketing?
3. Background of emotional marketing
4. Functions of emotional marketing
❑ The point body
5. The application of vision in emotional marketing : shapes and colors
6. The application of hearing in emotional marketing
7. The application of touch in emotional marketing
8. The application of taste in emotional marketing
9. The application of scent in emotional marketing
❑ Conclusion
The shapes and packing of product can devote itself to realize brand-identity and the creation of brand-assets. For instance, Calvin clein's perfume CK-1 has the shape of turning its cap. It devoted its brand-identity to the targeted consumers that it is differentiated from other brands' graceful cap shapes and its moderate prices.
Marketers can consider various shapes of developing products, packing and stores. It is shown for changing angles, symmetry, proportion and size. The degrees of angles can be devided into rectangular having sharp edges(triangles, rectangles), or non-rectangular(circle). The rectangular one makes us feel masculine, conflicts, dynamic and sharp. However non-rectangular one makes us feel feminine, soft, and consistent. The degrees of symmetry can be devided into symmetry and non-symmetry. First one implies balance, atony, order. Then non-symmetry implies particularity, tension and anxiety. Ibid., 287p
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