분야
pptx2. Problem Analysis
3. 7A Approach
4. Q&A
Destination Brand is
a way to communicate a destination’s unique identity to visitors; a means of differentiating a destination from its competitors; a uniform “look” that all destination partner can consistently use; and a symbol, name, term or design, or combination of these elements.
(중략)
By analyzing image, differentiation, awareness, attraction that Daegu has, we find out strategy and problem. After all, we could launch new brand reflecting that Daegu has brand identity.