2.Founding ideal of 7-eleven
3.Meaningful situation change
4.Global merchandising
• making partnership with merchants → raise profits
• improving the quality → store, service, product
Partnering with other companies.
2) Visiting store suddenly And Evaluating service and hygiene condition.
3) Exchanging information between Headquarters and stores.
-shipping, labor spending to return are paid in headquarters entirely
-spending to dispose food products are paid in headquarters and store proportionally
Effect: no worry about the inventory -> positive changes from passive operation to active operation
- Electronic Order System
- Improvement of information accuracy→ bullwhip effect↓, response↑ , efficiency ↑

분야