분야
pptx1.1 Introduction
1.2 Hyundai Card’s Marketing success example
2. Analysis of Hyundai Card Marketing strategy
2.1 SWOT
2.2 STP
2.3 4P
3. Implication and Future Strategy
Name: HyundaiCard Co., Ltd.
Established on June 16, 1985
Authorized Capital : \30trillion(30조)
Paid-in-Capital: \8.023trillion(8조23억)
Third Biggest company
in the Market
Business Policy
Hyundai card’s marketing success example
Alphabet marketing
M – Motor (total service of cars)
Multiple service (various use of card point)
S (shopping) T (telecom) A (asiana airlines)
K (koreana airlines) C (check card) U (university)
↓
Curiosity & differentiation
Hyundai card’s marketing success example
Culture marketing
Red carpet showcase
Providing block buster films earlier than other audiences
Color marketing
providing various colors of cards
→
STP
Life-style 1 : Progressive trend follower
20s - Unmarried businessman,
Financial employee, specialized job
High usage rate and
expense in credit card
High interest
"make credit card using a way of life"