분야
hwpa. Summary of Proposal
b. Summary of analysis1
c. Summary of analysis2
(Evaluation criteria)
a. Strategic requirements
b. Operational requirements
c. Operational performance
d. Firm performance
(Request for provider information)
a. Statement of experience of provider
b. Resumes of project personnel
reason of select and expected value of strategies
As fast food chains which provide quick meals to people has played an important role in today's busy society, the way of producing clothes has also become faster. Clothing industry is hard to keep in control because of fast changing needs of customers. However, Zara the clothing brand of Spain has maintained at the world's top SPA brand over twenty years based on its strategy of purchase and operational connection. Also, Zara has expanded to Asia and influencing Korea as well.
To Zara, fashion is about customers needs and reactions interacting with new designs and therefore produce a better product. For this, Zara especially focused on flexibility and vertical steps of production line to quickly adapt to fast changing customers' needs. Our group believes that hospitality business is also related to this fact and if we follow the steps of Zara's strategy then this can be a great step forward to hospitality business.
인디텍스사의 주식 발행 현황 (2011-09-21)에 대한 자료.
INDITEX의 Press dossier
한국형 패션 비즈니스모델 개발 - 에이다임 컨소시엄
HBS : 2006.11.21 Fast fashion을 위한 IT