분야
pptx2. Problem Analysis
3. The Marketing Environment
4. STP Strategy
5. The Marketing Mix
6. Summary & Conclusion
7. Q & A
- Environmental Scanning
Five working day
Increasing social entry of women
Increasing eat-out demanding
Nuclear, double income family
Increasing demanding of western food
Kids’ Birthday party through a restaurant
Economy depression
atmosphere trying to decrease
eat-out expense.
Strength
No.1 brand value
5 Kinds of dough
Hot box system
Weakness
American pizza
Expensive price perception
Opportunity
Stimulating consumption through low price menu
Improving value of eat-out culture
Threat
Marketing success of competitor
Economy depression
Well-being trend
‘Love for women’
Woman’s day on 7th each month
New menu contest ; consumers participating
-> consistent menu development
09’ first prize of customers satisfaction
Hand made dough in a restaurant